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BRAND HISTORY BOOK
'A History Of Brands & Branding'
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ARTICLES
Innovation can change the world – the sustainable evolution (Alison Tucker & Andrea Ellens)
Innovation changes the world. Think of something as simple as the shape of Toilet Duck, or disposable pepper grinders. Think of …
Aston Martin’s Brand Strategy Abomination?
Once in a while, a brand strategy is announced that is so stupid, so antithetical to the principles of brand management, …
Museum Updates : Oros Ad from 1950 and more!
Oros, Shell & Nestle, make up the latest vintage ad additions to the Brand Museum. The museum is updated weekly and …
Redefining Experential
Stakeholders in every alternative communication industry from online and experiential marketing through to SMS marketing and CRM are competing for their space under the sun.
Marketers are faced with many challenges …
Has the Demise of Black Consumer Brand Loyalty Arrived?
The old black consumer brand loyalty which many marketers of f.m.c.g. products relied upon is under threat.
Many of you reading this article will be over the age of 35 and …
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