The Encyclopaedia of Brands & Branding in South Africa 2009

One of the major events in the marketing calendar each year is the release of the latest Encyclopaedia of Brands & Branding in South Africa.

For thousands of marketers, brand owners, advertising professionals, CEO’s, MD’s and all those needing to stay informed, the annual Brands & Branding is a comprehensive narrative of brand development in South Africa. The articles, research, case studies and brand profiles are presented in a colourful and attractive hardcover book.

Brands & Branding is widely regarded as South Africa’s leading brand knowledge resource. Please consider what some of our best known brand leaders had to say:

“...a valuable contribution to the business community’s ability to harness the power of successful branding...” Andy Rice, Yellowwood Brand Architects

“...a truly indispensable marketing publication and as such should be on every marketing professional’s desk...” Mike Joubert, CEO, Levi Strauss & Co.

“...the standard brand management bible for today’s marketer. The lessons from the brands profiled are benchmarks for success...” Thebeetsile Ikalafeng, Managing Director, Brand Leadership

“...in South Africa nothing comes close to the Encyclopaedia of Brands & Branding in setting the local branding scene, and then providing regular updates each year.” Jeremy Sampson, Interbrand Sampson.

“The future history of branding in South Africa” Roger Sinclair, BrandMetrics

“For over a decade the “bible of brands” as it is often referred to, has provided us with new insights into brand development. It has successfully built a legacy of critical intelligence.” Gisele Wertheim-Aymes.